Content Strategy Workbook

A practical guide to help you:

  • Segment content to strengthen conversion funnels
  • Map the user journey from awareness to conversion and beyond
  • Make smarter, content-focused decisions that can increase conversion, build audience trust, and win repeat business.

Content Strategy Workbook for Owners

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Taking a content-first, user-centered approach to customer engagement strategy isn’t just a good practice in the creative process, it is a good business practices.

When content and the user are at the forefront of any initiative you create opportunities for:

  • More effective audience engagement.
  • Reducing project rollout delays.
  • Increasing conversions.
  • Building audience trust.
  • Winning repeat business.

Content Strategy User Path

This Content Strategy Workbook for Owners was created to guide owners through the foundational stages of creating a comprehensive content strategy that uses business critical content to help an audience achieve their goals. The workbook  includes information to help owners:

  • Create more functional content by taking a segmented, user-centered approach.
  • Align business objectives with audience goals to create stronger customer relationships.
  • Understand your audience better by looking at persona’s through both quantitative and qualitative lenses.
  • Define a goal-based content strategy that strengthens your brand positioning and audience engagement.

The Content Strategy Workbook for Owners focuses on building your content strategy from 3 main areas:

Content Strategy Workbook - Content Assessment

Content Assessment

Content Strategy Workbook - Persona Creation

Persona Creation

Content Strategy Workbook - Content Strategy

Content & Strategy Creation

Content Strategy Workbook for Owners

A practical guide to help you:

  • Segment content to strengthen conversion funnels
  • Map the user journey from awareness to conversion and beyond
  • Make smarter, content-focused decisions that can increase conversion, build audience trust, and win repeat business.