- Segment content to strengthen conversion funnels
- Map the user journey from awareness to conversion and beyond
- Make smarter, content-focused decisions that can increase conversion, build audience trust, and win repeat business.
Taking a content-first, user-centered approach to customer engagement strategy isn’t just a good practice in the creative process, it is a good business practices.
When content and the user are at the forefront of any initiative you create opportunities for:
- More effective audience engagement.
- Reducing project rollout delays.
- Increasing conversions.
- Building audience trust.
- Winning repeat business.
This Content Strategy Workbook for Owners was created to guide owners through the foundational stages of creating a comprehensive content strategy that uses business critical content to help an audience achieve their goals. The workbook includes information to help owners:
- Create more functional content by taking a segmented, user-centered approach.
- Align business objectives with audience goals to create stronger customer relationships.
- Understand your audience better by looking at persona’s through both quantitative and qualitative lenses.
- Define a goal-based content strategy that strengthens your brand positioning and audience engagement.
The Content Strategy Workbook for Owners focuses on building your content strategy from 3 main areas:
Content Assessment
Persona Creation
Content & Strategy Creation
Content Strategy Workbook for Owners
Get the Workbook
A practical guide to help you:
- Segment content to strengthen conversion funnels
- Map the user journey from awareness to conversion and beyond
- Make smarter, content-focused decisions that can increase conversion, build audience trust, and win repeat business.