Half-, Full-, or 2-Day Workshops | Customized to Your Needs | Actionable Results
Are you having trouble connecting your audience, content, and business goals?
Is your critical content disorganized and not being used to actively engage your audience?
These half-, full-, or 2-day workshops are customized around your unique business goals and are designed to facilitate:
- Better adoption of content as a strategic business tool by internal teams.
- More effective content development strategies and production calendars.
- Content and audience engagement strategies that support business objectives.
Workshop are customized to your specific needs and are based on the following areas of focus.
A,B,C’s of Content Strategy
Laying the foundation for effective content strategy. We’ll facilitate activities that align efforts and build momentum within your organization:
- Substance, Structure, Workflow, & Governance – Defining the fundamental structures of content strategy & management
- Translating Brand Vision & Principles to Meet Audience Needs
- Matching Business Objectives with User Goals
- Content Segmentation – for more effective communication and conversion
- Functional Persona Creation – 6 steps to greater audience empathy
- Content Lifecycle Stages – Mapping personas to conversion content
Content Planning, Process, and Roadmapping
Content strategy optimization. These are deeper dives for teams that have a content production schedule, but are looking to optimize their content, process, and engagement:
- Existing Content Analysis – The How and the Why of where you are and a roadmap to get you where you want to go
- Advanced Content Segmentation for Pre- and Post-Sale Engagement
- Content Mapping the User Journey – creating content systems that achieve busiess objectives by supporting user goals
- MRO Analysis (Maintain, Repair, Overhaul) for Digital Content
- Creating a Functional Content Production Clendar for any sized team
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