05 Aug The Most Important Statement Any Owner Can Make
TL:DR Adopting an Experience Strategy mindset and taking the time to create a vision statement for your product or service can create top and bottom line growth for your organization.
Experience Strategy Vision needs to be a top-down practice.
Innovation Requires Vision
An experience vision is the combination of solving problems, defining goals, and establishing ways of measuring what success looks like.
Start with the Why – Global Vision & Project Vision
The difference is Creative told us WHAT their product was and Apple told us WHY we needed it.