Good Design<br/>is Good Business.

Good Design
is Good Business.

Consumer-grade, enterprise-level experience strategy & product design for Agencies and Owners who want to deliver the best digital product to their customers.

Not getting the results you want from your digital products?

 

Learn to make user-centered design decisions that position your marketing website, web/mobile/desktop application or SaaS product for more successful engagement & make a big impact on your bottom line.

 

Hi! My name is Kevin Russell, an Experience Strategy & Product Designer.

 

As an independent User Experience Strategy Consultant and Product Designer based in San Diego, CA, I help Agencies and Owners create focused and successful digital products.

 

After heading up creative strategy at my own digital agency and working with everyone from start-ups to global Fortune 500 companies for over 15 years, I transitioned to a specialist role to be able to deliver more focused results based on my life-long belief that design is one of the most powerful forces in the world.

 

Experience Design Clients

Experience Design Clients

Experience Design Clients

Experience Design Clients

How can I help your business?

 

I’ve created resources, workshops, and productized services to help agencies and owners create better products through Experience Strategy & Design.

Experience Strategy

Experience Strategy

Product Workflow Optimization

Product Workflow Optimization

Design & Prototyping - Experience Strategy

Design & Prototyping

“Kevin’s attention to detail and ability to distill down content and strategy into a cohesive digital product have been invaluable to the projects we have worked on together.”

testimonial-robpommier– Rob Pommier,
Vice President National Sales at LendingQB

Experience Design Works…

for Interactive &
Development Agencies.

Contract

Do you need a seasoned professional to lead or augment UI/UX projects over an extended period? From the early stages of client on-boarding, user research, and establishing/documenting project strategy & goals to leading user-centered design sprints and fine tuning digital experiences so they delight clients and customers alike, I help agencies elevate each phase of the UI/UX process and produce exceptional digital products.

 

Project

Is there a specific project that needs hands on attention from a senior level specialist? Whether as a project lead or in a senior designer role, my experience with defining digital product strategies and experiential design systems can help improve digital products, deliver cost-effective and efficient solutions, and create sticky experiences that work.

 

I am: CURRENTLY AVAILABLE FOR PROJECTS KICKING OFF: Fall/Winter 2018/19

Experience Design Works…

for Product Owners &
Project Managers.

My goal is to help you make informed Ui/UX decisions about your marketing website or digital product (Web, Mobile, Desktop App or SaaS). The information and free workbooks on this site will help you focus your content messaging, gain control over your features, and start building UI that keeps customers coming back.

user experience strategy educationResources

User Experience Strategy Workbook for Owners 

FREE DOWNLOAD – Download the User Experience Strategy Workbook

A good UX Strategy brings together all the human elements (Stakeholders, SME’s, Designers, Developers, Engineers) with all of the informational elements (existing data, user interviews, UX research , customer feedback) and identifies the desired outcomes (design criteria, functionality, features, success metrics) to create a project roadmap that guides decisions based on researched, vetted, and defined objectives. 

 

This workbook will take you through the foundational steps of identifying the information, ideas, and goals that will become the bedrock of your UX Strategy! Read More
Content Strategy Workbook for Owners 

FREE DOWNLOAD – Download the Content Strategy Workbook

3 of the most important factors that drive successful digital engagement are: Strategy, Content, & Design.Customer Experience Strategy and a “Content-First” approach to engagement aren’t just good practices in the creative process, they are good business practices. By putting content at the forefront of the design and development process, you can:

 

  • Assign content a specific set of purposes that are directly related to your business goals.
  • Make smarter, content-focussed design decisions for a better user experience that can increase conversion, build audience trust, and win repeat business.

This workbook will walk you through business-critical content segmentation for better engagement and goal-based content strategy practices that can help map your content to your product or service purchase lifecycle. Read More

User Experience Strategy WorkshopsWorkshops

UX Strategy & Experience Design Workshops

Define, Document, & Execute. Whether you are looking to improve an existing product or develop a new platform, establishing a solid strategy and making sure that clearly defined goals are communicated, executed, and validated at every step is one of the most important business decisions you can make.

 

Are you having trouble positioning your product or service in the market? Finding it difficult to improve or iterate your product with a focused approach? Not sure how to more forward with designing or communicating your product offering or marketing website?

 

Get started the right way with a UX Strategy Walkthrough Call today. You tell me your product story, explain the decisions, and walk me through key screens of your product or website. We’ll begin to identify any critical flaws in your UI or UX, and refine your product strategy. The call is 1.5 – 2 hours long, which is great for an in-depth, productive conversation. Click Here to book a UX Strategy appointment.
Ready for a deeper dive? I have a few workshops and products that are a great way to get your entire team on the same page and begin working strategically towards improving your product with measurable, replicable results.

user interface UI audit UI Audits

Custom User Interface Audit

Are you churning customers but can’t figure out why? Free accounts not converting to paid as often as you want? User’s having trouble with basic functionality and the same support issues keep popping up? Schedule a custom UI Audit and I’ll conduct a screen-by-screen examination of your Web/Mobile/Desktop Application or SaaS Product. I take a fresh, professional look at your product, determine critical design flaws, and put together an actionable plan for improving your UI/UX.
This is the fastest way to gain detailed, actionable feedback of your Application or SaaS product. Learn more about a Custom User Interface Audit.

Interactive interface design and prototyping Contract or Project

Product Design & Prototyping

Creativity and Precision – From early user flow strategy and sketches through prototyping and UI-asset library creation, I help owners design products that engage audiences and achieve their business goals.
I am currently available on a Contract or Project basis. Contact me to talk about your project today!

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