Map the user journey from awareness to conversion and beyond
Make smarter, content-focused decisions that can increase conversion, build audience trust, and win repeat business.
Taking a content-first, user-centered approach to customer engagement strategy isn’t just a good practice in the creative process, it is a good business practices.
When content and the user are at the forefront of any initiative you create opportunities for:
More effective audience engagement.
Reducing project rollout delays.
Building audience trust.
Winning repeat business.
This Content Strategy Workbook for Owners was created to guide owners through the foundational stages of creating a comprehensive content strategy that uses business critical content to help an audience achieve their goals. The workbook includes information to help owners:
Create more functional content by taking a segmented, user-centered approach.
Align business objectives with audience goals to create stronger customer relationships.
Understand your audience better by looking at persona’s through both quantitative and qualitative lenses.
Define a goal-based content strategy that strengthens your brand positioning and audience engagement.
The Content Strategy Workbook for Owners focuses on building your content strategy from 3 main areas: